Addresses are an essential part of your business, whether you are selling products or services, sending marketing materials or banking information, or facilitating other transactions. Erroneous or incorrectly formatted addresses can lead to subpar user experiences, failed deliveries, and expensive customer support. Address verification APIs can help you reduce address-related issues and ensure your customers receive the correct mail.
The right API depends on your specific needs. There are many address APIs available, including Google Maps, but you should find one that fits your needs best and fills a niche that is not covered by other solutions. For example, Google’s Maps API is not designed for commercial address validation, so you might need a solution that can handle that type of data.
Choosing an address validation service can be confusing. However, with a little research, you can find an address API that meets your requirements and works with your technical environment. For example, Experian’s address validation API integrates easily into your system without interrupting your workflow, so customers can continue checking out or creating accounts on your website as verified addresses enter your database.
This service can help you correct a variety of address errors, including typos and spelling mistakes. It can also standardize an address for mailing and find the best latitude/longitude coordinates for the location. It can even discern between residential and commercial addresses in certain regions. It has earned the prestigious CASS Certification from USPS, so you can cross-verify against their data to ensure accuracy.
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