Many businesses use address validation to ensure the accuracy of data that will be used for various business operations. For example, companies often use it to verify addresses that are submitted by customers through digital forms such as checkouts. Other businesses may also use it as part of a KYC or Trust & Safety process for new users. There are several ways to validate an address, and the best way will depend on your specific needs.
The most common way to verify an address is with a database. This involves using software to make an API call to a database maintained by the postal service or by a private company in countries that lack national databases. The database then cross-references the entered address to confirm that it exists and that it was entered correctly.
Another way to verify an address is to use a geocoding or mapping API. This allows businesses to transform an address into latitude and longitude coordinates. These coordinates can then be used to map the exact location of the address on a physical map.
Finally, some companies use identity verification to validate an address. This is a more comprehensive approach that requires new users to submit a picture of government-issued ID or take a selfie as part of their onboarding process. This helps to reduce fraud by ensuring that the user is who they say they are.
Using an advanced address verification tool will help you eliminate bad addresses before they impact your business. These tools can correct errors in real time and standardize addresses so that they follow a certain format. This will help you to prevent shipping problems and improve your customer experience.
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